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Mardikaningsih, Rahayu
Universitas Sunan Giri Surabaya
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Journal : Optimal: Jurnal Ekonomi dan Manajemen

 1 
Pengaruh Gaya Hidup, Lingkungan Fisik, dan Persepsi Harga terhadap Loyalitas Pelanggan Lottemart Arif Rachman Putra; Muhammad Mas Davit Herman Rudiansyah; Didit Darmawan; Rahayu Mardikaningsih; Ella Anastasya Sinambela
Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.749 KB) | DOI: 10.55606/optimal.v2i1.436

Abstract

Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to have a significant effect on customer loyalty.
Co-Authors Abdul Rahman Allyana Infante Arif Rachman Putra Baskoro, Bimmo Dwi Budi Handayani Cici Cici Cilda Thesisa Ilmawan Didit Darmawan Didit Darmawan Dita Nurmalasari Eli Masnawati Eli Masnawati Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Elok Imroatul Azizah Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fira Nurafini Jahroni Jahroni Jahroni, Jahroni Louise Elizabeth Radjawane Mila Hariani Mirza Elmy Safira Misbachul Munir Mohammad Djaelani Muhammad Mas Davit Herman Rudiansyah Muhammad Mas Davit Herman Rudiansyah Muhammad Nur Alfan Muhammmad Yusron El-Yunusi Natasya Nafa Putri Putra, Arif Rachman Putri Nur Laila Sari Rafadi Khan Khayru Retnowati, Eli Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Seno Anjanarko, Tri Sinambela, Ella Anastasya Siti Kholidatur Rodiyah Siti Nur Halizah Sudja’i Sudja’i Surjo Hadi Tri Seno Anjanarko Utami Puji Lestari